Conference Topics


The conference invites papers on all topics related to marketing, retailing, customer service and entrepreneurship. Papers will be peer-reviewed by at least two members of the International Reviewing Committee and considered (subject to recommendations by reviewers) for publication in one of the SCOPUS/WOS(ISI)/ERA indexed journals: International Journal of Business and Society (IJBS), Malaysian Journal of Consumer and Family Economics (MAJCAFE) and International Journal of Supply Chain Management (IJSCM).

Topics for this conference include but are not limited to the following:

  • Application of e-Technology
  • Mobile apps
  • Customer Service
  • Event Management
  • Global Marketing / Retailing
  • Consumer Behaviour
  • Tourism Marketing
  • Big data/data analytics
  • Halal Logo
  • Halal Marketing / Halal Retailing
  • Integrated Retail Communication Mix
  • Internet Marketing
  • Marketing / Retailing Management
  • Marketing Communication Mix
  • Product / Brand Management
  • Research Methods in Marketing, Retailing and Communication
  • Entrepreneurship
  • Retail Merchandising
  • Services Marketing
  • Supply Chain Management